Royal Enfield Invades Harley-Davidson's Turf

Royal Enfield Invades Harley-Davidson's Turf

Royal Enfield has been making motorcycle longer than any other motorcycle manufacturer in the U.S. and this weekend, the 115 year old motorcycle maker is opening up it's North American headquarters and retail store in Milwaukee Wisconsin, which also happens to be the home of the bar and shield, Harley-Davidson.

"The enthusiasm around motorcycling itself as a lifestyle, is huge in the Milwaukee area," Royal Enfield North America President Rod Copes said.

Copes said Royal Enfield and HD won't be competing for the same customers.

"We compliment Harley-Davidson incredibly because we fall right underneath them. Our motorcycles are smaller, lighter and more affordable," Copes said.

State tax breaks helped bring the headquarters to Milwaukee, and the company hopes the store will be the first of many.

Royal Enfield will sell three styles of what it describes as middle-weight motorcycles in the $5,000 to $6,000 price range.

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