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When Licensing Deals Don’t Make Sense

Successful brands often seek out ways to expand their profits by licensing their name to be used on other unrelated products.  Motorcycle companies are no different.   So it’s no...

When Licensing Deals Don’t Make Sense

Successful brands often seek out ways to expand their profits by licensing their name to be used on other unrelated products.  Motorcycle companies are no different.   So it’s no...