In 1936, Clarence “Pappy” Hoel purchased the Indian Motorcycle franchise in Sturgis South Dakota and formed the Jackpine Gypsies that same year. Two years later, in 1938, the Sturgis Rally was born with 19 participants. Originally called the “Black Hills Classic” the event was, in its early years primarily centered around racing, hill climbs and stunts and was attended almost exclusively by Indian Motorcycle owners. Now after being absent from the town that hosts the largest motorcycle rally in the US, reports have surfaced that an Indian Motorcycle dealership will be open before this year’s rally. According to a report in the Rapid City Journal, the new dealership will be launched by Bruce Eide, who currently sells Indian motorcycles at the Vern Eide Motoplex in Sioux Falls. The Sturgis showroom will be located at 2106 Lazelle St. and open around May 1, said Pat Kurtenbach, president of the Sturgis Economic Development Corp. While Indian hasn’t released an official press statement, Indian Motorcycle Sturgis has launched a Facebook page and the website www.indianmotorcyclesturgis.com.
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