(NASHVILLE, Tenn.) Singer, songwriter, entertainer and entrepreneur Toby Keith has taken his love of motorcycles to a new level as he partners with Brass Balls Cycles’ Dar Holdsworth as co-owner of the award-winning, Oklahoma City-based custom/production bike builder.
The partnership will be publicly announced August 6 as Keith returns to headline the legendary Sturgis Buffalo Chip Motorcycle Rally. Also at The Chip, Holdsworth and the Brass Balls team will be featured in a Bike Build-Off being filmed for CMT. The finished motorcycle will be given to a Vietnam vet at the conclusion of the event.
“This partnership will help Brass Balls Cycles increase its U.S. market presence, as well as expand the brand internationally,” Holdsworth says. “We will be revealing new and revised models in the near future and, as always, proudly power our bikes with American made S&S V-Twin motors.”
A longtime motorcycling enthusiast (as depicted in his “American Ride” video), Keith met Holdsworth through the Pros 4 Vets organization. Earlier this year, Brass Balls Cycles built a custom bike that was raffled to support the Toby Keith Foundation’s OK Kids Korral project.
About Toby Keith: Featured on the cover of the current issue of Forbes and named the highest-paid country performer of 2013, Keith is known for many successful ventures including his I Love This Bar And Grill restaurant chain, Wild Shot Mezcal and more. But his business acumen is secondary to his success as a music creator and performer. His latest single “Drinks After Work” is rocketing up the charts, and leads an upcoming album of new music. And his Hammer Down Tour, Presented By Ford F-Series will continue to pack venues nationwide into the fall.
About Dar Holdsworth: An Air Force veteran of Desert Storm, Holdsworth is a two-time AMD World Champion custom/production motorcycle builder who founded Brass Balls Cycles in 2006. The company specializes in timeless and uncompromising American motorcycles, offering a line of Bobbers, Choppers and Sport Cruisers.