Allstate to Unveil Custom Collaboration by Ness and Fairless at Daytona Bike Week


Riders can win customized bike by entering the 2015 Allstate Motorcycle Sweepstakes.

NORTHBROOK, Ill., March 6, 2015 -- Allstate Insurance Company and legendary motorcycle designers Rick Fairless and Arlen Ness, Inc. will unveil their first-ever collaborative creation at Daytona Bike Week on Friday, March 6. The custom Allstate Victory Gunner Bike is this year's grand prize for the sixth annual Allstate Motorcycle Sweepstakes.

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The Victory will be comprised of Ness-signature parts and a custom paint job by Fairless. Notable features also include Ness billet grips, pegs and side covers, Ness-modified modular handlebars and Fairless custom motor cages. Cory Ness, Arlen Ness' son, was the brainchild behind the custom-built bike.

"Allstate is once again proud to partner with these incredible legends to produce a true piece of motorcycle art," says Allstate Marketing Vice President Pam Hollander. "We're excited to offer riders an opportunity to win a bike that takes customization to a whole new level."

The bike will make its debut at the Allstate Rider Protection Zone, located at Daytona Speedway. Riders in attendance will have the opportunity to see the one-of-a-kind bike in person, enter the sweepstakes for a chance to win the motorcycle, and view some of the other custom bikes Allstate showcases. Fairless himself will also be on-hand March 6 and 7 to sign autographs, take pictures and talk about the bike with fellow riders.

"When I heard I was going to get the chance to collaborate with the Arlen Ness team on this year's Allstate Sweepstakes bike, I couldn't wait to get started," Fairless said. "It was an awesome experience working with the Ness gang, and I think we came out with a truly unique motorcycle. The Victory 'Gunner' is now a Victory 'Stunner,' and I hope that everyone signs up for a chance to win this cool custom."

"It was great for our team to not only work on another creation for Allstate, but also to be able to team up with Rick Fairless," Cory Ness said. "We modified the tank and rear fender to add some cafe styling cues, loaded it up with Ness billet accessories from front to back and let Rick finish it up with a wild paint job. Someone is going to be very happy to win this motorcycle."

After the unveiling, the Allstate Victory Gunner will be on display at the Allstate Rider Protection Zone, which will be making an appearance at multiple rallies throughout the year including the following:

  • Daytona Bike Week: Daytona Beach, Fla. (March 6-14)
  • Arizona Bike Week: Scottsdale, Ariz. (March 25-29)
  • Leesburg Bikefest: Leesburg, Fla. (April 24-26)
  • Republic of Texas Rally: Austin, Texas (June 11-14)
  • Thunder in the Valley: Johnstown, Pa. (June 25-28)
  • Sturgis Motorcycle Rally: Sturgis, S.D. (Aug. 1-8)

Participants can enter the Allstate Motorcycle Sweepstakes through Feb. 28, 2016, online at, or at the Allstate Rider Protection Zone which visits select rallies across the country (see above for upcoming stops). The winner will be announced in March 2016.

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