Harley-Davidson Confirms Official Presence at 2026 SEMA Show
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Harley-Davidson will officially take part in the 2026 SEMA Show, scheduled for November 3 through November 6 at the Las Vegas Convention Center. The Motor Company's participation was reported by Rider Magazine following announcements by event organizers.
The move coincides with a new layout initiative from the Specialty Equipment Market Association. SEMA established a dedicated powersports, side-by-side, and lifestyle section designed to give motorcycles a permanent footprint directly on the trade show floor.
Harley-Davidson plans to showcase current production models alongside motorcycles from its Enthusiast collection. The manufacturer will also exhibit factory accessories to aftermarket builders and parts suppliers attending the trade event, bridging original equipment components with custom builders.
The 2026 SEMA Show will run across the Las Vegas Convention Center during its traditional early November schedule.
