EICMA 2026 Draws a Record 600,000 to Milan
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The biggest motorcycle show on earth just had its biggest year. EICMA, the International Two-Wheeler Exhibition in Milan, Italy, drew more than 600,000 visitors for its 83rd edition, held November 3 to 8 at Fiera Milano Rho, setting an all-time attendance record for the show.
Overall attendance rose 6 percent over last year, and the trade side grew even faster. International trade attendance climbed 30 percent to more than 51,000 industry professionals from 168 countries. The show expanded to 10 halls for the first time, covering 300,000 square meters with 764 exhibitors from 52 countries and 2,150 brands represented. Another 8,700 journalists, media professionals and content creators from 67 countries were accredited to cover it.
Riders on this side of the Atlantic have a reason to care about a trade show in Italy: EICMA is where the coming model year shows itself first. Much of what Biker Nation has been writing about for the past week, from 2027 model announcements to bikes like the Ducati Diavel V4 S, was rolled out on this floor before it reaches American showrooms.
Beyond the new bikes, the Speed Legends exhibition covering more than seven decades of MotoGP history drew more than 150,000 visits on its own, and the outdoor MotoLive arena ran racing, freestyle motocross and trials demonstrations across 60,000 square meters. At the Motonomics conference held during the show, industry figures put the motorcycle industry's contribution in Europe and the United Kingdom at 35.1 billion euros (about $39 billion) in GDP, supporting 481,600 jobs. Italian Prime Minister Giorgia Meloni also visited the exhibition.
Record crowds in Milan do not put a single bike on an American road. But as a health check on the industry that builds what we ride, 600,000 people through the gate says the motorcycle business is growing, not shrinking.
Photo: EICMA.
