Media Kit · 2026
Ride with The Biker Nation
Put your business in front of riders while they read the news, plan their next ride, look up rallies and shop for gear. One place, one audience: people who ride.
The audience at a glance
- 239,000Facebook views in 28 days
- 148,000different people reached on Facebook in 28 days
- 9,650website visits in the last 30 days
- 3,456email subscribers
- 14,300+riders who've bought from us
- 18–22rallies a year with the Biker Nation booth
- 81%of website visits from the U.S.
- 64%of website visits on a phone
Facebook figures are the page's own reported numbers for Oct 1–28, 2026. Website figures from Shopify Analytics for Oct 7 – Nov 6, 2026. Subscriber and customer counts as of November 6, 2026.
Who reads Biker Nation
Riders, not browsers
Our readers are cruiser, touring and custom riders. They go to rallies and bike nights, plan weekend rides, and buy leather, patches and gear. They come for the news and stay for the culture.
About 1 in 3 visits start on a news story or feature, so a sponsor message is seen while the reader is paying attention, not scrolling past.
On the road, not just online
Biker Nation sets up at 18 to 22 rallies a year, including Daytona Bike Week, Sturgis, Myrtle Beach, Laconia and Gettysburg, and hosts the annual Reunion Rally in Helen, Georgia. Our sponsors get in front of riders face to face, not just on a screen.
How riders find our website
Top states for website visits
- Florida
- California
- Iowa
- Texas
- Georgia
- Virginia
- Indiana
- Ohio
- New York
- Oregon
Where your business can show up
Sponsorship spots
Pick the part of the site that matches your customers. Every sponsor spot is clearly labeled and links straight to your business.
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Events & Rallies
Featured Local Sponsor
Your business listed as the featured stop next to rallies, rides and bike nights near you. Our nationwide calendar lists thousands of events, and listing stays free for organizers, so riders trust it.
Best for: bars, restaurants, hotels, campgrounds, shops and bike stops near events.
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Events & Rallies
Rally Partner
Feature your rally or event across the calendar, the homepage events section and The Weekly Burnout in the weeks leading up to it.
Best for: rally organizers, host towns, tourism offices and event venues.
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Rides
Ride of the Week presented by you
Your name on our featured ride guides, the routes riders save and plan weekends around.
Best for: dealerships, tourism boards and lodging or food stops along the route.
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News
News Section Sponsor
A sponsor spot on our daily motorcycle news, from rider rights and the industry to rallies and racing. It's the busiest part of the site.
Best for: dealerships, parts and accessories brands, insurance and rider services.
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Lifestyle
Lifestyle Section Sponsor
Sit alongside the culture side of riding: bike-night life, history, humor and reader stories.
Best for: apparel, drink and bar brands, custom shops, artists and builders.
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Email
The Weekly Burnout
Our free weekly email goes out every Thursday to 3,456 subscribers. Be the presenting sponsor or take a featured spot between the week's top stories.
Best for: any business that wants riders' attention once a week, right in their inbox.
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Social video · Every morning
The Daily Burnout
Our morning motorcycle news post and narrated video on Facebook, Instagram and TikTok. Riders open it with their coffee, argue in the comments and share it.
Best for: brands that want to be seen and heard every day.
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On the road
Rally Booth Partner
Your banner, flyers or samples at the Biker Nation booth at the rallies we work, and a shout-out from the booth on social.
Best for: dealers, parts and gear brands, and businesses in rally towns.
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Social
Social Shout-Out
A post about your business or event on The Biker Nation's Facebook, Instagram, TikTok or YouTube.
Best for: event promotion, grand openings and limited-time deals.
Ways to work together
Sponsor packages
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Local Stop
For one business near one event
- Featured Local Sponsor next to a nearby event
- Mention in The Weekly Burnout the week of the event
- One social shout-out
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Rally Season
For events and host towns
- Rally Partner placement
- Weekly Burnout feature in the run-up to your event
- Two social shout-outs
- Featured Local Sponsor spots for partner businesses
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Brand Partner
For brands that want to be seen all month
- Your choice of News, Lifestyle or Ride of the Week sponsor
- Presenting sponsor of The Weekly Burnout
- Monthly social shout-outs
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Presenting Sponsor
One sponsor each. A full year.
- "Presented by" your business on the Events Calendar or on The Daily Burnout
- Your logo and link all year
- No other sponsor on it, and first right to renew
Rates depend on placement and length of run. Tell us what you're after and we'll send pricing.
The fine print
How it works
- Tell us about your business using the form below.
- We'll suggest the right spot and send rates and open dates.
- Send your logo, image and link. We set it up and send you a preview.
- Go live. We'll send a short report when your run ends.
What to send us
- Logo (PNG, transparent background)
- One wide image, 1200 × 628 px, and one square image, 1080 × 1080 px
- A headline of up to 60 characters and a short description of up to 150 characters
- The web address you want riders sent to
Sponsored spots are always labeled "Sponsor." Our news coverage is independent, and sponsors don't get to approve or change stories. We don't take ads that conflict with rider safety or our community.
Become a sponsor
Let's put your business in front of riders
Fill out the form and we'll get back to you within two business days.
Sylvia Cochran, Sponsorships
sylvia@bikernation.biz · (478) 494-7992
Swainsboro, Georgia