Harley-Davidson Motor Company building with motorcycles lined up out front

Harley-Davidson Names Daniel Pugh as Media Lead

Harley-Davidson has a new name on its media team. Daniel Pugh announced on LinkedIn on Wednesday, October 28 that he has taken the job of Media Lead at the Harley-Davidson Motor Company, writing during his first week on the job.

"It still doesn't feel real," Pugh wrote. He grew up just outside Beaverton, Oregon, and said he always dreamed of supporting an American brand with a rich history, one whose products "don't just respond to culture, but shape it." Now, he says, he gets to help carry that legacy forward and write the next chapter for Harley-Davidson.

A media lead is one of the people standing between the Motor Company and the press, the kind of role that fields questions from outlets like this one and shapes how new bikes and company news roll out to the public. Pugh signed off with the line Harley has been using across its channels lately: #WeRideWithYou.


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