News

Did GEICO Consider Irony in Song Choice

The insurance company GEICO has been aggressively courting motorcycle riders.  Their latest campaign, Motorcycle Money Man, uses the song,  Midnight Rider  by the Allman Brothers. The irony that an insurance...

2012 Harley-Davidson Switch Back

Passing through the rust belt near Allentown Pa, I can see the black wall of angry storm clouds racing towards me from the southwest. It seems “thunderstorms and test bikes”...

The Bad Boy of Bike Building Makes it Number Four

The internet is abuzz about reality show, bike building celebrity Jesse James and 36 year old, Alexis DeJoria who rumors say were married over the weekend in Malibu California. Jesse hasn’t...

Four Rings On Two Wheels; Audi Concept Bike

When Audi bought Italian motorcycle maker Ducati last April, the motorcycle press speculated the auto maker might release a sportbike under the Audi four ring logo.  Now autoevolution is reporting...

Bill Would Add Motorcycle License Requirement i...

Legislators in Alabama, the only State in the Union that doesn’t require adults to take a test to obtain a motorcycle license, are considering a bill to change that distinction....

Man Risks His Life To Save Bike Containing His ...

Monson MA  March 20, 2013:  (excerpted from The Republican)    Billy Fountain told the local newspaper there was no way he was letting his brother’s 1992 Harley-Davidson Fat Boy burn...